The APD x ANZMAC Innovative Research Competition is running its inaugural competition and calling for proposals on innovative marketing research ideas focusing with academic and industry value.
The finalists will be shortlisted for a 10 minute presentation at the ANZMAC conference 2017 in Melbourne. The awards will be presented at the APD x ANZMAC Innovative Research Awards at the ANZMAC 2017 conference.
When you think of the marketing profession, what comes to mind?
After analysing thousands of references to marketers and marketing in three British newspapers, Dr Robert Cluley, Assistant Professor in Marketing at the University of Nottingham, found that the reputation of marketers and marketing is actually in pretty bad shape. READ ARTICLE