Vale Professor Jordan Louviere

It is with deep sadness that we share the news that ANZMAC Honorary Fellow Emeritus Professor Jordan Louviere died peacefully on May 7, 2022. The ANZMAC community extends our condolences to his wife, Cathy, family, friends and colleagues.

Professor Louviere has made substantive contributions to research throughout his distinguished career. An internationally recognised expert in conjoint analysis and consumer choice modelling, the inventor of best-worst scaling, and a researcher who comfortably bridges the gap between academia and industry, Jordan’s work has lasting impact. Jordan published across disciplines, strove for real-world adoption of the techniques he pioneered, and understood and respected science.

Professor Louviere was Professor of Marketing at the University of Technology Sydney (UTS), where he was instrumental in establishing the Centre for the Study of Choice (CenSoC), and he served as CenSoC's Director (Research) until 2013. Most recently, Jordan was an Emeritus Professor of Marketing at the University of South Australia.  

Among a long and distinguished career, Jordan’s contributions to marketing and ANZMAC were recognised in 2004 when he received the ANZMAC Distinguished Researcher of the Year Award and in 2005 when he was named a Fellow of ANZMAC.

The mark of a person is really on the impact made on others, the tributes from Jordan’s friends and colleagues this week emphasis that his contribution went well beyond the research, influencing so many people, personally and professionally with a truly unique style.

Thank you to Byron Sharp, Larry Lockskin and Sharyn Rundle-Thiele for sharing their memories of Jordan. We will celebrate Jordan’s life and contributions to marketing with a Special Session at the 2022 ANZMAC Conference in December.

Linda Robinson

ANZMAC President

Vale Michael J. Baker

Dear all, it is with deep sadness I tell you that Emeritus Professor Michael J Baker passed away on Thursday 12th August 2021. There will be more formal eulogies and detailed career achievements in the coming months from the AM and CIM. So I am writing this, not from the usual chronological ‘what he did’ perspective but from a down-under ‘what he gave’ perspective.

He was a formidable, focussed and pioneering force in shaping how marketing was taught and researched. He eagerly transferred this knowledge and shared with us his tools and frameworks helping to advance our own departments and schools. Much of this in an era devoid of today’s innovative tools; laptops, the Internet, social media and mobile apps.

Michael first visited our antipodean shores in 1983 and was a frequent attendee at ANZMEC and then ANZMAC conferences and colloquia as our institutions handed the conference baton around our two countries. There are few, if any, of our many marketing departments that have not benefitted from his wisdom, energy, experience and of course wit. He was always generous with his time and his mantra of “if I am not adding value, I am not attending” always impressed me.

He was equally comfortable at the top tables chairing, participating, assisting, guiding and facilitating senior colleagues as he was chatting over a coffee in the atrium with a young early career PhD candidate about their research and career aspirations. He regularly chaired sessions, led debates, delivered keynotes and reviewed and contributed to institutional or departmental strategic plans. Interestingly, and it is not always the case with academics, he was similarly at ease with, and accepted by, our business communities that he was often asked to address.

There is a legion of academics, myself included, who owe a debt of gratitude him. To us he was an inspiration, a mentor, a coach, a boss, a co-author, a leader, a thinker, a game-changer and a friend. I miss him dearly as he was a constant in my academic life and a personal friend whose company I very much enjoyed. Sheila and his children miss him more and our thoughts should be with them.


Emeritus Professor Kenneth R Deans,

ANZMAC President 2009 - 2012

Vale Roger A. Layton - The Father of Marketing in our region

Emeritus Professor Roger Layton passed away on the 5th of June 2021. He is the father of modern marketing in our region, starting in 1967 with his appointment as the first Chair of Marketing at UNSW. He was Head of the School, of Marketing at UNSW from 1967 to 1992 and Dean of the Faculty from 1992 to 2002.

Over the years he has played a major role in the development of marketing research, education and practice in our region and in establishing its place on the world stage. He has also established a worldwide reputation for his research, especially in the areas of marketing systems theory and macromarketing. His research has been published in leading international journals in marketing including the Journal of Marketing, Journal of Marketing Research and Journal of Macromarketing.

His contributions have been recognized and celebrated in many ways. For his services to marketing research and education he was made a Member of the Order of Australia in June 1998. He is a Fellow of all the major business related research institutes in Australia, as well as the Royal Society of NSW. At a dinner celebrating 50 years at UNSW, Bob Hawke, the ex-Prime Minister of Australia came to pay his respects and give a speech in his honour. In 1997 ANZMAC gave him the inaugural award of Distinguished Marketing Educator:

‘‘Professor Layton has been a leader in developing marketing in the South Pacific since its infancy. For decades he has contributed to major international journals and served on their editorial boards, turned Ph.D. students into productive scholars, published textbooks, and developed leading academic programs. Roger has done much, for many, over a long period of time with respect to marketing-related research, teaching and service’’.

In 2012 there was a special issue of the Australian Marketing Journal (Volume 20 Issue 3) celebrating his life and research, which included contributions from many distinguished scholars from around the world.

Roger was intimately involved with the setting up of most of the major research and business organisations related to marketing in Australia. He was Foundation President of the Australia and New Zealand Marketing Association, which was eventually absorbed into the Australian Marketing Institute. These are the forerunners of the Australia and New Zealand Marketing Academy. He also played a leading role in setting up the Market Research Society of Australia and The Australian Institute of Export.

In the 1970s he was one of the first to see the importance of Australia’s relation with Japan and set up the Centre for Japanese Studies in the then Faculty of Commerce at UNSW), which grew into an autonomous area in the Faculty and later moved to the Faculty of Arts. In the 1980s he recognised the increasing importance of services marketing, which led to him setting up the Hospitality Management Centre at UNSW. In the 1990s, when he was Dean of  Faculty of Commerce, he was one of the first into China, visiting over 50 times, and helped establish Chinese studies at UNSW. The respect he is shown in China is indicated by him being made an Honorary Citizen of Guangzhou City by the Guangzhou City Government in 2000.

From the beginning, Roger took a broad view of marketing, not just as a business function but as a provisioning system in a society that played a key role in its development. This informed his research and teaching over the years, which established his international reputation as one of the leading scholars in the area and resulted in many research awards. He continued to be an active researcher right up to the end, with his latest paper ,published this year in the Australasian Marketing Journal, showing his continuing depth and breadth of scholarship: Layton, R. A., & Domegan, C. (2021). The Next Normal for Marketing—The Dynamics of a Pandemic, Provisioning Systems, and the Changing Patterns of Daily Life. Australasian Marketing Journal, 29(1), 4-14.

Ian Wilkinson and Louise Young
8th June 2021

Powered by Wild Apricot Membership Software