The organising committee is pleased to introduce three prominent Marketing academics as invited speakers for ANZMAC 2017.
Professor Darren Dahl is the Fred H. Siller Professor in Applied Marketing Research, at the University of British Columbia.
His current research interests are in the areas of new product design and development, creativity, consumer product adoption, the role of social influence in consumer behaviour, and understanding the role of self-conscious emotions in consumption.
Darren has published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science, and Journal of Consumer Psychology. He is currently the chief editor of the Journal of Consumer Research and serves on the editorial board of the Journal of Marketing Research, Journal of Marketing, and the Journal of Consumer Psychology.
Professor Eileen Fischer is a Professor of Marketing and the Max and Anne Tanenbaum Chair of Entrepreneurship and Family Enterprise at the Schulich School of Business at York University.
Her work has been published in Journal of Consumer Research; Journal of Retailing; Journal of Business Venturing; Journal of International Business; Entrepreneurship: Theory and Practice; Consumption, Markets and Culture; Research Policy and a range of other outlets.
Eileen currently serves as one of four co-editors of the Journal of Consumer Research. She is also an editorial board member for a range of consumer and entrepreneurship research journals.