ANZMAC is calling for Expressions of Interest for Special Interest Groups for 2019. SIGS are an initiative established under the leadership of ANZMAC to support, advance and enhance the research reputation and social and intellectual impact of marketing scholars with the key goal of encouraging a collegial community of marketing academics seeking research excellence. The Terms of Reference for the SIGs can be found here Special Interest Groups

The EOI for 2019 can be found here SIG Leaders Expression of Interest Application_2019.pdf

Our Special Interest Groups (SIGs)

SPECIAL INTEREST GROUPS were launched at the 2017 ANZMAC Conference in Melbourne. 

This years' SIGs are:

  • Balancing Experience and Convenience in Retail (Sean Sands; Isabella Maggioni)
  • The Role of Emotions in Choice Models (John Roberts; Ujwal Kayande)
  • Frontline Employees (Phyra Sok; Cheryl Leo; Chatura Ranaweera)
  • Business-to-Business Marketing (Sudha Mani; Erik Mooi)
  • Market Shaping and Innovation (Julia Fehrer; Carolin Plewa)

More information on SIGs can be found in the Terms of Reference


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