Special Interest Groups (SIGs)

SPECIAL INTEREST GROUPS were launched at the 2017 ANZMAC Conference in Melbourne. 

This years' SIGs are:

  • Retail: Competing Beyond Price (Sean Sands; Harmen Oppewal)
  • The Role of Emotions in Choice Models (John Roberts; Ujwal Kayande)
  • Frontline Employees (Phyra Sok; Cheryl Leo; Chatura Ranaweera)
  • Business-to-Business Marketing (Sudha Mani; Erik Mooi)
  • Market Shaping and Innovation (Julia Fehrer; Carolin Plewa)

More information on SIGs can be found in the Terms of Reference


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