Research with impact – reality or rhetoric? More than ever marketing academics are challenged to demonstrate the impact of their research.

The School of Economics, Finance and Marketing at RMIT University invites you to attend the 2017 ANZMAC Conference in the ‘World’s most liveable city’, Melbourne, Australia. We are excited to host the 2017 ANZMAC conference and to help start a conversation around how our academic community can demonstrate impact and have a positive influence.

ANZMAC 2017 encourages scholars to submit research that emphasises the ‘so what’ in their research and demonstrates a clear understanding of the influence that their research has on business and society. ANZMAC 2017 will provide a forum where scholars engage in a robust conversation on the impact of their research and of marketing in general.

Conference co-chairs: Professor Mike Reid, Professor Linda Brennan, Dr Linda Robinson

Doctoral Colloquium co-chairs: Associate Professor Ingo Karpen, Dr Bernardo Figueiredo


Advice on Conference Attendance

A few results from our post-conference 2016 survey.

Following the ANZMAC 2016 conference, the ANZMAC Executive, with the assistance of SSI, conducted a survey of our membership. As the 2017 ANZMAC conference at RMIT approaches, we would like to share with you some of the results -


Key Dates


  • Paper submissions open: 29 May 2017
  • Paper submissions close: 30 June 2017
  • Authors notified of paper outcome: 29 August 2017

Poster Submissions

  • Submissions open: 29 May 2017
  • Submissions close: 31 August 2017
  • Authors notified of outcome: 11 September 2017

Conference: 4-6 December 2017

Invited Speakers 

  • Professor Darren Dahl
  • Professor Eileen Fischer
  • Professor Linda Price


Early-bird registration closes: 16 October 2017

Submission Guidelines

Paper submission opens: 29 May 2017

Paper submission closes: 30 June 2017

Guidelines Page

Doctoral Colloquium

Doctoral Colloquium: 2 - 3 December 2017
Building Bridges and Co-creating Value

Key dates:

  • Submissions open: 29 May 2017.
  • 750-1000 Word Extended Abstract Due: 1 August 2017.
  • Authors notified of paper outcome: 15 August 2017.
  • Full proposal due: 1 November 2017.
  • Doctoral Colloquium: 1-3 December 2017.


Hotels and discounts

Getting There

Maps, Taxi advice and buses


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