ANZMAC Conference 2017 - RMIT

Research with impact – reality or rhetoric? More than ever marketing academics are challenged to demonstrate the impact of their research.

The School of Economics, Finance and Marketing at RMIT University invites you to attend the 2017 ANZMAC Conference in the ‘World’s most liveable city’, Melbourne, Australia. We are excited to host the 2017 ANZMAC conference and to help start a conversation around how our academic community can demonstrate impact and have a positive influence.

ANZMAC 2017 encourages scholars to submit research that emphasises the ‘so what’ in their research and demonstrates a clear understanding of the influence that their research has on business and society. ANZMAC 2017 will provide a forum where scholars engage in a robust conversation on the impact of their research and of marketing in general.

Conference co-chairs: Professor Mike Reid, Professor Linda Brennan, Dr Linda Robinson

Doctoral Colloquium co-chairs: Associate Professor Ingo Karpen, Dr Bernardo Figueiredo


Advice on Conference Attendance

A few results from our post-conference 2016 survey.

Following the ANZMAC 2016 conference, the ANZMAC Executive, with the assistance of SSI, conducted a survey of our membership. As the 2017 ANZMAC conference at RMIT approaches, we would like to share with you some of the results -


Invited Speakers 

  • Professor Darren Dahl
  • Professor Eileen Fischer
  • Professor Linda Price


Early-bird registration closes: 16 October 2017

Doctoral Colloquium

Building Bridges and Co-creating Value

Key dates:

  • Full proposal due: 1 November 2017.
  • Doctoral Colloquium: 1-3 December 2017.


Hotels and discounts

Getting There

Maps, Taxi advice and buses


Sponsorship Prospectus 

Contact Us


Thank you to the conference sponsors:

Gold Sponsor

Department of Management, Marketing and Entrepreneurship, University of Canterbury

Silver Sponsors

School of Marketing, University of New South Wales

School of Marketing, Monash Business School

University of Adelaide Business School

Bronze Sponsors

School of Marketing and International Business, Victoria University of Wellington

The University of Auckland Department of Marketing

Curtin University School of Marketing

Department of Management & Marketing, La Trobe Business School

Deakin Laboratory for the Meta Analysis of Research

Track Sponsors

Oxford University Press – Marketing Education track

Department of Marketing, Faculty of Business & Law, Deakin University

Other Sponsors

Doctoral Colloquium

Department of Management & Marketing, The University of Melbourne

Promotional Material


RMIT Philanthropic Fund

Trade Exhibitor

Sponsorship is critical to the success of the conference. Thanks to our wonderful conference sponsors we are able to attract high quality speakers and keep registration costs to a level which encourages the participation from a broad range of academics and practitioners.

A Sponsorship Prospectus is available for interested parties.  Supporting the Conference as a sponsor will provide your organisation with a range of benefits and the opportunity to raise your profile of your organisation.

For more information on sponsoring ANZMAC 2017 please contact Dr Linda Robinson (

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