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Areas of Interest
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Advertising
Branding
Consumer Behaviour
Consumer Culture Theory
Digital Marketing
Direct Marketing
Engagement
Entrepreneurship and Innovation
Industrial and Business Relationship Marketing
International and Intercultural Marketing
Marketing Communications
Marketing Metrics
Marketing Learning and Teaching
Quantitative Research Methods
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Retailing and Distribution
Services Marketing
Social Marketing
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Tourism and Marketing
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AMA - American Marketing Association
AASM - Australian Association of Social Marketing
ANZAM - Australian and New Zealand Academy of Management
AMI - Australian Marketing Institute
The Research Society (formerly AMSRS)
BAM - British Academy of Management
CIM - Chartered Institute of Marketing
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